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DIGITAL PERSPECTIVE | NAVIGATION & PERSONALIZATION

The Paradox of Choice

May 2021 | Matt Cohlmia

As the future of healthcare becomes digitized, the threat of disruption to health systems has never been greater. Despite their best intentions, the flood of new competitors and ever-proliferating modalities of care each compete for patient attention, creating the potential for a fragmented, confusing, and impersonal patient experience.  At the same time, health systems possess the breadth of care, the access to data, and the patient trust to become their community’s preferred partner in care. But to achieve success, they must leverage these resources to create easy to navigate and personalized experiences for their patients, and for the first time ever, those are within reach.

This research-based report outlines:

  1. How healthcare can learn from brands like Spotify and Netflix to re-imagine how it builds and delivers digital experiences to patients.
  2. The new collaborations that will  enable the healthcare industry to turn existing data into highly personalized patient experiences.
  3. The steps for health systems to implement a digitally-driven virtuous cycle; where personalization creates an improved navigation experience, and in turn, each navigation session, fuels profile data that improves personalization.
  4. The areas in the care journey most ripe for health systems to build data-fueled applications that can deliver a 10x better patient experience – starting today.

ABOUT THE AUTHOR

Matt Cohlmia

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