What Happens When Your Online Health Care Catalog Is Shoppable?
Oct 2020 | Digital Innovation Group
The digital shopping revolution is poised to transform healthcare. But it’s not just a call for convenience that will drive the growth of healthcare e-commerce. As the COVID pandemic takes its toll on the economy, there will be more consumers — healthcare “free agents” — paying out of pocket for their healthcare. That will create a greater demand for care that delivers greater value at lower cost. No longer a nice-to-have, health systems must recognize the business imperative of having an effective online “catalog” or risk losing their business to disruptors.
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