Ep. 5 w/ Doug Milliken of The Clorox Company on Creating a Personalized Experience
August 2020 | Digital Innovation Group
What happens when you bring together two bright minds to tackle healthcare’s challenges? This isn’t your typical brainstorm between healthcare experts. No, this is a supercharged session between two minds that work in similar, but very disparate industries. Our guests talk about a broad challenge they face, and discuss how they’ve approached the problem in their respective fields. The magic? To see how their approaches to a challenge can be applied to another industry to spark new avenues of innovation.
We were joined by our Group Vice President of Digital Experience, Shweta Ponnappa, and Doug Milliken, who is the VP of Marketing Transformation for The Clorox Company to discuss how they’ve approached building personalized marketing experiences for consumers. To see how progress outside of healthcare in the CPG vertical can inspire new ways to innovate, Shweta spoke with Doug to learn about how his team at Clorox is approaching similar challenges that stand in their way.
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