Digital Innovation

The Think Tank Ep. 5: Creating a Personalized Experience in Marketing

August 1, 2020  |  Providence Digital Innovation Group

What happens when you bring together two bright minds to tackle health care’s biggest challenges?

This isn’t your typical brainstorm among healthcare experts. This is a supercharged session between two minds that work in similar, but very disparate industries. Our guests talk about a broad challenge they face and discuss how they’ve approached the problem in their respective fields. The magic? To see how their approaches to a challenge can be applied to another industry to spark new avenues of innovation. This series is all about creating synergy between two different, but very like-minded healthcare and tech experts.

In our fifth episode of The Think Tank, our host, Kelly Stonelake sat down with experts from both digital and health care to discuss problem areas that parallel their industries. Our guests had a candid discussion about the barriers they run into and brainstormed ways they could overcome the challenges that stand in the way of innovation in their respective industries.

We were joined by our Group Vice President of Digital Experience, Shweta Ponnappa, and Doug Milliken, who is the VP of Marketing Transformation for The Clorox Company to discuss how they’ve approached building personalized marketing experiences for consumers. To see how progress outside of healthcare in the CPG vertical can inspire new ways to innovate, Shweta spoke with Doug to learn about how his team at Clorox is approaching similar challenges that stand in their way. As it turns out, the healthcare and CPG industries face a lot of the same challenges in terms of leveraging digital tools to build tailor made marketing experiences, especially in the wake of these unprecedented times.

Tune-in below to see how Providence’s Digital Innovation Group and Clorox are leveraging their digital expertise to craft personalized experiences for consumers: