Health care marketers have often had an existential crisis about their value. Traditional thought says “when people are sick, they’ll show up” – so what’s the value of marketing? Marketing done right can help evolve its identity from a cost center to a growth engine for the business. No longer a function of just the […]
By Sara Vaezy & Doug Grapski As the health of our economy ebbs and flows, consumer loyalty remains a consistent strategic priority that cuts across all industries. Health care is no exception. Loyalty is essential for increasing consumer wallet share, lowering churn, increasing system capacity, and reducing costs to re-acquire consumers – all strategic priorities […]
The third company incubated within the Providence Digital Innovation Group just passed the one-year mark after spinning out from Providence in March 2021, exceeding expectations with major health system winds, funding rounds and ROI success. “We’re so excited for the success that the DexCare team has seen in its first year both from an organizational and […]
DIG THIS: Hype or Bubble? By Sara Vaezy, Chief Digital Officer, Providence & Doug Grapski, Director of Digital Strategy Providence Digital Innovation Group Summary: The companies that come out of a hype-cycle trough and make it through a deflating financial bubble will have increased momentum and a lasting impact on the industry. Those companies need […]
After 6 years at Providence, Sara Vaezy has stepped into the role of Chief Digital Officer leading Providence’s Digital Innovation Group (DIG). We sat down with her to talk about the future she wants to create and her view of digital both inside and outside Providence. Q: You’ve played a key role in architecting Providence’s […]
Since Aaron Martin’s last blog, Health Systems, Health Care and Big Tech–It’s (Really) Complicated Big Tech continues to make moves in health tech with the latest being the Oracle/Cerner deal just announced. We caught up with Aaron Martin, Providence Chief Digital Officer and Sara Vaezy who heads digital strategy at Providence to get their thoughts on […]