By Sara Vaezy and Doug Grapski As is typical for the Gartner Hype Cycle, the 2019 hype was all about the digital front door (DFD) for health systems. Positioned as the mechanism to transform the consumer experience, the industry was enamored with its promise to accelerate digital transformation for health systems and enable a modern […]
Forbes | Digital Investments In Healthcare Must Be Measurable, Not Just Marketable: Building A Case For RODI
Digital is a significant and hugely strategic undertaking. It’s a fundamental underpinning of future business transformation requiring big investments. Business transformation is designed to net certain outcomes, and as such, leaders in the healthcare industry need to evaluate our ability to achieve those outcomes and efficiencies In this article, published on Forbes, Chief Strategy Officer […]
Health care marketers have often had an existential crisis about their value. Traditional thought says “when people are sick, they’ll show up” – so what’s the value of marketing? Marketing done right can help evolve its identity from a cost center to a growth engine for the business. No longer a function of just the […]
Interoperability is one of the most discussed, debated, and desired digital health challenges today. Should patients and providers be able to access their health records regardless of where they are or who they see on their own terms? The simple answer is yes, of course. But achieving that unified data utopia is much more complex. […]
Digital innovation in health care is about much more than simply modernizing infrastructure. We must embrace it as fundamentally transforming the healthcare business model, from a consumer perspective. In this article, published on Forbes, Chief Strategy Officer Sara Vaezy outlines 3 ways digital transformation can drive future growth for health care.
Currently, health systems cede their data visibility to an EHR, giving them little insight into how consumers interact with and use digital health apps, devices, or even content. Without visibility into consumer behavior, their view of a patient’s overall health is limited to the visit. In this article, published on Forbes, Andy Chu (SVP/Product & […]