Category: Digital Innovation

Digital Platform

Forbes | Digital Investments In Healthcare Must Be Measurable, Not Just Marketable: Building A Case For RODI

January 24, 2023  |  Sara Vaezy

Digital is a significant and hugely strategic undertaking. It’s a fundamental underpinning of future business transformation requiring big investments. Business transformation is designed to net certain outcomes, and as such, leaders in the healthcare industry need to evaluate our ability to achieve those outcomes and efficiencies In this article, published on Forbes, Chief Strategy Officer […]

Digital Innovation

A New Focus for Health Care Marketers Starts Now

December 8, 2022  |  Shweta Ponnappa

Health care marketers have often had an existential crisis about their value. Traditional thought says “when people are sick, they’ll show up” – so what’s the value of marketing? Marketing done right can help evolve its identity from a cost center to a growth engine for the business. No longer a function of just the […]

Digital Innovation

Forbes: In Health Care, We Need Data Orchestration, Not Necessarily Unification

November 1, 2022  |  Providence Digital Innovation Group

Interoperability is one of the most discussed, debated, and desired digital health challenges today. Should patients and providers be able to access their health records regardless of where they are or who they see on their own terms? The simple answer is yes, of course. But achieving that unified data utopia is much more complex. […]

Digital Innovation

Forbes: 3 Ways Digital Transformation Drives Growth In Healthcare – By Sara Vaezy

September 21, 2022  |  Sara Vaezy

Digital innovation in health care is about much more than simply modernizing infrastructure. We must embrace it as fundamentally transforming the healthcare business model, from a consumer perspective. In this article, published on Forbes, Chief Strategy Officer Sara Vaezy outlines 3 ways digital transformation can drive future growth for health care.

Digital Platform

Forbes: Knowing People Will Usher in a New Chapter of Health Engagement – by Andy Chu

August 12, 2022  |  Providence Digital Innovation Group

Currently, health systems cede their data visibility to an EHR, giving them little insight into how consumers interact with and use digital health apps, devices, or even content. Without visibility into consumer behavior, their view of a patient’s overall health is limited to the visit.  In this article, published on Forbes, Andy Chu (SVP/Product & […]

Digital Innovation

DIG THIS: Why HealthCare Needs a Flywheel

August 9, 2022  |  Sara Vaezy

By Sara Vaezy & Doug Grapski As the health of our economy ebbs and flows, consumer loyalty remains a consistent strategic priority that cuts across all industries. Health care is no exception. Loyalty is essential for increasing consumer wallet share, lowering churn, increasing system capacity, and reducing costs to re-acquire consumers – all strategic priorities […]