Digital Innovation

Behavioral Health Innovation: Trails Competition Kick Off

October 15, 2021  |  Aaron Martin

Roughly 1 in 5 people will have a behavioral health need in a given year, and COVID-19 has only caused those numbers to increase. In early 2021, the number of US adults reporting symptoms of anxiety and/or depressive disorder was four times higher than before the pandemic. Yet, the “underserved” population of people keeps growing […]

Digital Innovation

How to Fix the Surgical Experience

June 11, 2021  |  Aaron Martin

Think about the biggest purchase you have made in your life. For many, that purchase was a house. Remember the time and steps it took to research, compare, and finance that item? First time home buyers must find a realtor they can trust, find, and view houses that fit their needs, review countless confusing documents, […]

Digital Innovation

The Paradox of Choice

May 21, 2021  |  Aaron Martin

It’s a well-studied phenomenon that when you give people more choices, what they experience is not freedom, empowerment, and agency. What you get is paralysis, confusion, and burden. Over the past few decades, healthcare has had a growing paradox of choice problem—offering patients an ever-increasing number of care options—but not providing the information, guidance, and […]

Digital Innovation

It’s Behavioral Health’s Time, Finally.

May 7, 2021  |  Aaron Martin

In any one week, a typical consumer today might get a Facebook ad for AbleTo, see a TV ad for TalkSpace, receive a subscription to Headspace as a perk, and get emails about Lyra as an offering through work. Behavioral health technology is out in full force, and for good reason. Roughly 1 in 5 […]

Digital Innovation

It’s Time for an Upgrade Toward Equity

April 21, 2021  |  Aaron Martin

The events of the past year (a global pandemic, a contentious election, and protests against systemic racism, for starters) have highlighted the systemic mistakes we have made in health care. Longstanding disparities in access to care, quality of care, and health outcomes have been magnified, resulting in many health organizations across the country launching new […]